Brand Guide

elmah.io brand resources and guidelines

Our name

At elmah.io, we take pride in our name, which represents our commitment to excellence and innovation in the realm of error monitoring and logging solutions. When referring to our brand, it's important to use the correct spelling and formatting to maintain consistency and ensure clarity. Whether in written content, presentations, or verbal communication, always use "elmah.io" in lowercase letters with a period separating "elmah" and "io". This consistent usage helps reinforce our brand identity and enhances recognition among our audience.

Our logos

The elmah.io logo is a visual representation of our brand's identity and values. It embodies our dedication to simplicity, reliability, and efficiency in error monitoring solutions. When incorporating our logo into any materials, whether digital or print, it's crucial to adhere to our guidelines to maintain visual consistency and brand integrity. The elmah.io logo should always be displayed in its original form, without alterations to its design, color, or proportions. Ensure that there is ample clear space surrounding the logo to maintain visibility and impact.

elmah.io logo green
elmah.io icon green
elmah.io logo wide green
elmah.io logo gray
elmah.io icon gray
elmah.io logo wide gray

Using the logo

Which logo and color to use

Our elmah.io logo is designed to maintain visibility and clarity across various backgrounds. The green variant of our logo can be used on both light and dark backgrounds, providing versatility and ensuring consistency in different contexts. Similarly, the dark grey variant is also suitable for use on both light and dark backgrounds, offering flexibility and maintaining brand integrity across all applications.

Exclusion zone

The logo and the icon's exclusion zone is equal to half the height of the icon (marked as × in the diagram).

elmah.io logo gray
elmah.io logo gray

Minimum size

Establishing a minimum size ensures that the impact and legibility of the logo aren't compromised. The minimum height of the logo should be no less than 60px, and the minimum height of the icon should be no less than 40px.

elmah.io logo gray
elmah.io logo
elmah.io logo gray
elmah.io icon

Logo misuse

It's important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. Its orientation, color, and composition should remain as indicated in this document — there are no exceptions.

elmah.io logo pack
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